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Editorial and Audience Development Director

Bauer Xcel is seeking a Director of Editorial and Audience Development who will take the helm of our entire editorial operation, leading content strategy, audience growth, and work in partnership with other teams on new business initiatives that expand beyond the core editorial business we run today.  

We are in the midst of a holistic reset, focusing our editorial efforts exclusively on a 40+ women’s audience, while simultaneously developing complementary and tangential online experiences.

In this Director role your primary responsibilities include: 

  • Focus immediate attention on refining and optimizing content 
  • Grow Audience engagement and size
  • Oversee a team of editors who collectively handle content creation, a pool of freelancers, commerce content, social, and sponsored advertiser content 
  • Serve as top editor on much of the content, and will be a contributor of content at times, too 
  • Testing content 
  • Work closely as needed with our sales team on the development and execution of sales campaigns.
  • Responsible for reporting on your team’s performance
  • Deep understanding of Google Analytics is a must.
  • You will also need to have a firm grip on SEO and how it weaves into the workflow of your team 

About You

Creating content that genuinely services a reader excites you. You know how to build an organic and loyal audience. You are enthusiastic about leading a team, and creating a positive working environment. You are able to roll up your sleeves and enjoy getting down into the details, but can also take a step back to focus on the larger gameplan. You understand that digital success is achieved through a lot of trial and error, and you are very comfortable testing something one week, and scrapping it the next when data indicates that it’s not quite working. You are creative by nature but understand the business needs of a publisher, and with that, you are comfortable partnering with a revenue team.

About Bauer Xcel Media

Bauer Xcel Media is the digital division of Bauer Media Group US, a women’s lifestyle publisher. Our brands include WomansWorld.com, FirstforWomen.com, SoapsinDepth.com and Sweepon.com. We reach over 12 million women through our digital and print products –inspiring them spiritually, professionally and personally in their everyday lives. 

Bauer Media Group US is part of Bauer Media Group based in Hamburg, Germany. We design digital products, publish magazines, and make radio programs in 17 countries on four continents. Globally, we reach over 150 million monthly unique users.

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